Worth a Look: How Not To Care

Good, or better yet, excellent customer service requires a culture that cultivates, expects and demonstrates the same.  Jonathan Raymond’s article on EMyth, How Not to Care, offers valuable insights about the perceptions the community may have; whether we are sincere or disingenuous.  The policing customer experience starts with the phone call to the 911 operator and continues through the resolution of a case in court, when the officers and detectives move on to the next challenge.

How Not to Care

Their secret is the understanding that employees only really care when they decide that being better at their job is making them better in their life. – Jonathan Raymond

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