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Police: Are They Good or Bad?

What was the first thought that flashed through your mind when you read the title of this post? Did you pick a side? Good? Bad? Some are good? Some are bad? What kind of dumb question is that? What are you getting at? Building brand equity in the policing industry, that’s where this post is going. […]

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Worth a Look: 6 Ways Policemen Can Regain Credibility With The American Public

One would have to live under a rock to not see the turmoil surrounding the policing business these days.  We’ve never been on the top of the Christmas card list, but there is a loud bunch of people inking us into the naughty list with a fat pen (pressing hard, making 5 copies). There are […]

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